Samsung's Galaxy S4 (iPhone Killer).

Old style marketing of samsung glitz Thursday to begin its next generation Galaxy phone, the S4 a smartphone that matches top line hardware glasses with the company's newest software user interface tweaks, as well as eye tracking and gesticulation control. The marketplace will ultimately decide whether any of that is what customers really want, but Samsung says it is listening to what users are asking for when it comes to their mobile devices.

Samsung used marketing and showmanship influence at its clearance Thursday to take the hush-up off its new Galaxy S4 smart phone, which tourist attractions new ways for users to interrelate with a mobile device as improving the hardware that forms the base of its Galaxy product line.

We have technology as well as innovation to assist us get closer to what matters in your life, Samsung CEO J.K Shin told the throng gathered at New York's Radio City Music Hall, which served as a appropriate backdrop for a firmly scripted, hour long event right out of a Hollywood awards show, whole with rock band, skits, videos and a judicious cracking emcee.

The occasion underscored Samsung's promise to use its substantial advertising budget and branding influence to make the Galaxy S4 a bestselling smart phone, one that will help chip away at Apple's iPhone market distribute lead in the US.

Market Outlook

Samsung has overloaded so a lot of hardware and software features into the S4 shows its assurance to hold the U.S smart phone market, Morgan said. "Most OEM's might want one or 2 or 3of these features to put in a phone," he said. "Samsung has put everthing and the kitchen sink into this device. In a sense, I think this device is more Samsung than Android in Samsung clothing. Samsung has additional ownership of this device than Google has, and you can not say that about a lot of Android phones out there."S4 moreover puts Apple in a place where it has to react with its own strong iPhone presenting. "Apple is leaving to have to step up," Blin said. "Everybody's worried now that (Steve) Jobs is left, but they still have brilliant people. But they have to show more and take more risks, because Samsung is not holding back on everything."