HTC One launching

HTC One launch delay because of its camera short-fall:

HTC marketing officer blames the delay of the company's new smart phone HTCOne on a shortage of cameras.

Opening of the HTC-One has been blocked by a limited supply of cameras.

HTC officer said the component shortage in an conference with Wall Street Journal yesterday.

Company manager said. "There is some shortage because the camera was intended specifically for us, as well as manufacture cannot be ramped up so rapidly."

He also told the Journal last week that the phone would be delayed because of trouble getting parts for the camera. However the unnamed exec also pinned the blame on HTC's falling status among suppliers.

"The corporation has a problem managing its component suppliers as it has changed its sort forecasts severely and regularly following last year's surprising slump in shipments," the administrative said. "HTC has had trouble in securing sufficient camera components as it is no longer a tier one customer."

On Friday, the corporation announced that the HTC-One as a final point pop up in the Germany, U.K, and Taiwan this week, followed by North Europe, America, Asia region, and most other markets by the end of April

Ho was honest about HTC's breakdown to produce enough marketing buzz about its phones.

"We have many innovations but we haven't been shrill enough," The corporation plans to drop its "Quietly Brilliant" tagline as part of a progress toward a bolder marketing plan. HTC will also give over more dollars to sponsor its products, upping its 2013 digital marketing budget by 250% from last year as well as raising its costs on traditional media marketing by 100%.

HTC Company has been overshadowed by Samsung, which has terrified a huge deal of heaviness into promoting its flagship phones, particularly the latest Galaxy S4.

Samsung launched the Galaxy S4 with a large Broadway technique occasion in New York City on March 14. HTC handled to obtain a humorous bite of the action beforehand, contributing Pringles chips along with bottled water on HTC branded trays to the numerous people waiting to join the event.